Privacy Policy       
January 8, 2007 

Thank you for being a valuable member of Ideal Media's online audience. You are important to us, and we respect your privacy.

The following information outlines Ideal Media's policies regarding the collection and use of information collected on our websites and information collected online on behalf of Ideal Media magazines. This policy pertains to the website, email communications, webcasts, online surveys, and other Internet-based products. It does not pertain to information collected offline.

Ideal Media's online products contain hyperlinks to other websites. We have no control over those sites, and this Privacy Policy does not apply to them.

Personally Identifiable Information
We may ask you to provide personally identifiable information as part of a registration process. We also will collect credit card and related information for e-commerce transactions. We will not collect personally identifiable information without your knowledge.

We will disclose your personally identifiable information when it is necessary to accomplish the purpose for which you provide it. For example, if you request information from our advertisers, we will disclose your personally identifiable information to the advertisers you specify.

We sometimes engage business partners whose services require us to disclose users' personally identifiable information to them. If we make such a disclosure, we will require the business partner to use the information only as needed for the services we require and to keep it confidential.

We will disclose your personally identifiable information when we believe such disclosure is required by law or for the protection of persons or property. In the event of an asset sale, merger, restructuring, or other similar transaction we may transfer user information, including personally identifiable information, to the successor company.

We use reasonable security safeguards to protect the personally identifiable information we collect from unauthorized access. However, due to the design of the Internet, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties.

How We Communicate with You
We may send you email, fax and other communications about your account and the products and services you are receiving and for billing and collection purposes. We may also send you email about other Ideal Media products and services that we think may be of interest to you. These email communications may include, but are not limited to, invitations to online or on-site events and invitations to participate in surveys.

We also may use your information to send you email, fax and other communications on behalf of unaffiliated third parties. When you register and provide information, you will be given an opportunity to opt out of these third-party communications. In addition, each of these communications will include instructions for unsubscribing from the third-party mailing list.

We will limit communications to those we believe would be of specific interest to you, based on your industry and/or job function.

Automatic Data Collection
We may record information about your computer or track your activity while using our online products. For example, we may record how many times you click on a hyperlink, or track your path through the site. This automatic data collection may include but may not be limited to IP addresses, cookies and transparent GIFs. We use this information to report aggregated website activity and to better understand the needs of our users so we can make informed decisions regarding the content and design of the site.

Some of our online content may be served by third parties that may collect information regarding your online activity. Information collected by third parties is subject to their own privacy policies. For example, Burst Media serves ads on this site, and you may view their Privacy Policy at www.burstmedia.com/isl/index.asp?page=privacy.

How to Opt Out
Opt-out requests are specific to particular products. If, for example, you unsubscribe from one Ideal Media e-newsletter, you have not unsubscribed from all Ideal Media e-newsletters. The best way to ensure your communication preferences are met is to submit them via the Email Preference Center (insert hyperlink). Opt-out requests will be effective after a reasonable period of time for processing.

Terms of Use
Your use of Ideal Media's online products constitutes your acceptance of the terms and conditions in this privacy policy. If you are using the website on behalf of your employer, it means you are authorized to accept these terms on your employer's behalf.

The Privacy Policy may be amended as needed, so users are encouraged to review this page from time to time. Your continued use of Ideal Media's online products following the posting of changes to the Privacy Policy means that you accept the changes.

Ideal Media
303 East Wacker Drive
21st Floor
Chicago, Illinois 60601

Phone: (312) 456-2822
Fax: (312) 240-0742

© 2008 Ideal Media LLC